As the doors of Wine Paris closed on 11 February 2026, one thing was clear: the trade fair had once again impressively confirmed its role as one of the leading platforms of the international wine industry. More than 6,000 exhibitors from over 60 countries presented their wines and spirits, and around 60,000 trade visitors from approximately 155 markets traveled to Paris. For three days, the French capital became the focal point of an industry that, after challenging years, has regained momentum.
For Château Changyu Moser XV, this edition of the fair marked a powerful start to the year – and a clear signal from the market. Above all, it was Changyu’s first appearance at a trade fair in France.
“Very positive atmosphere”
Lenz Maria Moser, winemaker and chief strategist of the Changyu winery in Ningxia, drew an entirely positive conclusion:
“For us, the fair was a complete success. On the one hand, we were able to deepen relationships with long-standing clients; on the other, we attracted new prospects to our wines – the number of walk-ins was simply outstanding, especially on the third day of the fair. Overall, there was once again a very positive atmosphere around wine this year – interest has grown sensationally.”
Indeed, a tangible sense of optimism could be felt throughout the halls. Discussions were more concrete, schedules more tightly packed, tastings more thoroughly prepared. Traders and importers showed greater willingness to invest again, and sommeliers specifically sought out new origins with a clear identity – including from China. After phases of restraint, much pointed toward stabilization – if not a cautious upswing.
Within the framework of the fair, Ningxia further consolidated its standing as a serious premium wine region. The combination of continental climate, intense sunshine, cool nights, the smallest berries in the world, and meticulous manual labor – including the annual burying of vines in winter temperatures of up to minus 20 degrees Celsius – was perceived by trade visitors as an expression of uncompromising commitment to quality. Wine Paris 2026 clearly demonstrated that international exchange has intensified and that curiosity for new narratives has returned.
Tailwind into the Chinese New Year
With this positive momentum, Changyu entered the new Chinese year just a few days later, beginning on 17 February – under the sign of the Fire Horse. In Chinese tradition, the Fire Horse symbolizes energy, determination, and transformative power. It stands for dynamism, independence, and the courage to break new ground – after shedding its skin in the Year of the Snake, a fresh and invigorating breeze is now blowing.
Attributes that are also reflected in the development of Château Changyu Moser XV: the consistent expansion of international markets, increasing visibility in Europe, and a clear positioning in the premium segment. The combination of Austrian winemaking expertise with Chinese origin is increasingly proving to be a distinctive profile in global competition. The results speak for themselves: at least eleven new partners from around the world were secured – from Jamaica to Georgia and from Sweden to Kazakhstan.
London as a bridge between East and West
The Chinese New Year was celebrated in style in London – with a masterclass at Berry Bros. & Rudd, founded in 1698, a traditional royal warrant holder and partner of Château Changyu Moser for 13 years, as well as the winery’s first international partner. Sixteen Michelin-star sommeliers attended, along with new partners from the United Kingdom and representatives of prominent trade media. Once again, the Château’s wines were compared and intensively discussed alongside renowned wines from Europe and overseas. “Discovery and Surprise” is the mantra for wines from China.
The choice of venue underscored the long-term perspective of the partnership. Over more than a decade and a half, a bridge has been built between Ningxia and Europe – supported by continuity, trust, and a shared philosophy of quality.
Outlook 2026
“It remains essential to consistently further develop our quality philosophy – both in the vineyard and in our market presence,” says Moser. Measures in the vineyard and cellar, the gradual transition to organic processes, and the use of new 500-liter barrels are intended to provide additional qualitative impulses.
“On the market side, we expect to be represented across Europe and the Middle East – serving around 40 markets. The next phase will focus on working these markets more intensively in terms of content and sales.”
A major personal initiative by Lenz Maria Moser will be the establishment of a TikTok account as well as numerous events specifically targeting Gen Z and Millennials. In order to better engage this customer group – which currently either consumes little wine or turns to alternative beverages – “Mission Sub 40” will be a central focus in 2026.
Under the following LINK you will find a selection of images from Wine Paris available for download. In addition, we are sending photos from the Chinese New Year celebration in London as attachments to this press release. We would be pleased to provide further information upon request.